Pacific Lake Partners Roundtable on Building a High-ROI Paid Acquisition Marketing Program

Well-aimed paid acquisition marketing is like throwing gasoline on the flames of your marketing efforts. But its success depends upon getting the right creative in front of the right audience at the right time. John Short is the CEO of Compound Growth Marketing and has worked on marketing campaigns with companies like Drift, Airtable, Robin and LogMeIn. In this session, he walks through how to build and roll out a paid acquisition marketing program, including defining an ICP, selecting channel mix, and evaluating and refining your efforts. 

Ideal for Marketing Leaders and CEOs/Founders 

Join to discuss:

• Different paid channels, including search, social, and review sites
• How to build an ICP around observable prospect attributes that correlate to desirable outcomes
• What paid acquisition tactic work at each stage of the buyers journey from awareness to customer
• Why MQLs are the crucial metric for your paid acquisition marketing program
• How heavy reliance on Google ads can become a detriment if you don’t diversify