Preparing for the Cookieless Future
ABOUT THE EXPERT
Ian Meyers is the Co-Founder of Sincera, a company that helps adtech companies accelerate product development using cookieless metadata to tackle some of the hardest problems in digital advertising. Previously, Ian was the Head of Addressability Product at LiveRamp. In this guide, Ian walks through the changes coming to digital advertising with the end of third-party cookies, the different players in the identity services landscape, and how marketers can prepare for a cookieless future.
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