Marketing Analytics and AI Expert
Christopher Penn is the Co-Founder and Chief Data Scientist at TrustInsights.ai, a marketing AI, Machine Learning and analytics consulting firm. Throughout his career, Chris has experience working with brands including Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, and McDonald’s. Christopher is also a six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the Marketing Over Coffee marketing podcast.
Areas of Expertise
1
Generative AI consulting
Christopher and Trust Insights help companies develop strategies and implementation plans for generative AI tools such as ChatGPT, the GPT family of language models, and similar technologies. From overall strategy to company-specific implementations, they assist in increasing productivity, mitigating risk, and aligning AI with your business outcomes.
2
Marketing mix modeling
Christopher and Trust Insights help companies conduct marketing mix modeling to build a data-driven marketing strategy, optimize their channel mix and drive better results. They assist in data analysis and modeling, uncovering the contribution of each marketing channel to refine your marketing strategies, allocate budgets effectively, and achieve a higher return on investment.
3
Lead attribution
Christopher and Trust Insights help companies with marketing lead attribution. They help with strategy development, tool selection, and data analysis and modeling so marketers attribute leads and glean insights on their lead sources.
4
Predictive forecasting
Christopher and Trust Insights help marketing functions with predictive forecasting. They help forecast future performance, optimize marketing strategies, and forecast sales.
5
Data Intelligence
Christopher and Trust Insights help companies get more out of their data. They advise companies on exploratory data analysis, data mining, natural language processing, customer research, and influencer identification.
6
Fractional Team Member
Christopher and Trust Insights provide fractional team members to organizations looking to fill a gap in their company. They offer fractional services including: Data Scientist, CEO, CMO, Operations, Team Manager, Hiring Manager, and Community Manager.
