Seller Story: Jeffrey Eschbach

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Managing Commercial Contracts
Josh Garber is an attorney focused on representing public and private companies (often in the technology sector), in their commercial contract needs. His clients have included GitHub, Asana, Notion, Medallia, and Stripe. In this guide, Josh walks through the most relevant contract documents for technology companies and key terms to consider when navigating sales and procurement.
Said Mussa
Moving From Revenue Technology 1.0 To Revenue Technology 2.0
Said Mussa is the founder of Cepture.io, helping B2B companies grow through revenue technology. In this guide, Said walks through how to transition your organization from revenue technology 1.0 to 2.0, including tools that can help, key practices to install in your revenue org, and metrics to measure success.
David Lasky
Leveraging a Fractional Finance Team
David Lasky is the Managing Director at ScaleNorth, a NetSuite Solution Provider & Outsourced NetSuite Accounting firm. In this guide, he discusses how growth-stage companies can leverage technology and outsourcing partners to transition from a full-time to a fractional finance team.
Keith Hulen
Improving Hiring Efficiency With Highly Predictive Applicant Screening Questions
Keith Hulen is the CEO of SmartRank, a tool that helps hirers stack-rank and filter job applicants without using a resume. Keith has a lot of passion around this subject as he felt the challenges and pains first-hand by personally hiring hundreds of candidates over the past two decades. In this guide, Keith walks through creating incisive applicant screening questions, building a scoring model to help sort applicants, and using screening responses for better interviews.
Destiny LaLane
Leveraging AI and Automation in Recruiting
Destiny Lalane is the Founder of the Recruiting School, providing training for recruiters and embedded recruiter services. She’s worked with FAANG companies, YCombinator and Techstars-backed companies like DrChrono, Ashby, Laudable, and Propagate and later-stage companies like Affirm and Chainalysis. In this guide, Destiny walks through the different ways that recruiting orgs can incorporate AI across the recruiting process, from designing a role to taking it to market and evaluating candidates.
Sam Torres
Leveraging AI in SEO
Samantha Torres is the Chief Data Officer of The Gray Dot Company, an SEO and Data Consulting Company. Samantha has more than 10 years of SEO experience optimizing SEO at 90+ B2B and B2C companies. In this guide, Samantha walks through how to leverage AI to improve your SEO and content strategy, and the implications of generative AI tools on SEO.

More Resources

Managing Commercial Contracts
with Josh Garber
Moving From Revenue Technology 1.0 To Revenue Technology 2.0
with Said Mussa
Leveraging a Fractional Finance Team
with David Lasky